The consumer mindset: how virtual care demand is shifting.

The consumer mindset: how virtual care demand is shifting.

Key insights into untapped growth opportunities.

Download the report now

Virtual care isn’t slowing down—it’s accelerating in ways that directly shape payer and provider strategy. And consumers are demanding more from their virtual care experience. This new report from MD Live by Evernorth and Kantar highlights where momentum is strongest and how it can impact your present and future strategy.

Care

43% of insured U.S. adults are open to virtual care.1

  • 1

    https://rockhealth.com/insights/consumer-adoption-of-digital-health-in-2022-moving-at-the-speed-of-trust/

Virtual Care

30% of those individuals preferred virtual care over in-person care.1

  • 1

    https://rockhealth.com/insights/consumer-adoption-of-digital-health-in-2022-moving-at-the-speed-of-trust/

The comprehensive report reveals a virtual care ecosystem rich with opportunity and provides practical, actionable insights for payers and providers, including:

  • The size of the current addressable market for virtual care
  • Which population segments are accelerating adoption
  • How consumers expect virtual care to fit into their lives in 2026 and beyond
  • Guidance and education that you can provide to increase engagement
Download the report now